Mission & Values

Shuffle’s mission is to advance communities and fields by supporting individuals in the pursuit of their passions and interests. We aim to bring people together from all around the world to participate in meaningful discourse, benefit from the cross pollination of ideas, and engage in social change.


Healthy, Intimate, and Thoughtful

Shuffle considers itself to be part of the 'Slow Web' movement. To us, that means promoting healthy and thoughtful interactions that help you grow in your interests and pursuits, rather than simply depleting your attention. To that end, we aim to shape a culture around meaningful discourse by discouraging vanity metrics, encouraging context over simplicity, and cross-pollination over filter bubbles, both within and amongst fields. In this way, we facilitate connections based on shared interests rather than shared social circles.

Commitment to community

Shuffle is committed to creating a company that gives back to the community and is transparent in how it operates. Shuffle will publish yearly reports of important information such as employee pay ratios and community impact.


Shuffle is committed to creating an environment where diversity can thrive. From the way we hire and do outreach, to the product features such as reporting and privacy, we strive to continue to evolve and change the landscape of social networking.

Shuffle is a Benefit Corporation

Shuffle aims to use its income and influence to make a positive impact on the world. We believe that companies should be held to higher standards, and that making a positive impact should be more important than focusing mostly on profits. This is why we are a Public Benefit Corporation. Benefit Corporations are a new way to form companies that build social responsibility and positive social impact into their legal structure.

Our Business Model

We are committed to never hosting advertisements on Shuffle or allowing brands to use Shuffle to promote their commodities. We aim for Shuffle to be intimate space, focused on people, their crafts and their conversations. To make this work, Shuffle is using a community-supported subscription platform, with a 12 month free trial (and a minimal $1/month fee thereafter). Choosing not to host ads allows us to focus our energy and resources on our members, rather than on advertisers. And let’s be honest, ads suck.

Shuffle is currently invite-only

Members can invite you, or you can request one here.